You Cant Tell Whos Playing Without a Program

You Cant Tell Whos Playing Without a Program


Just like a game day baseball program, a staff guide is very helpful for new hires to put names to faces, and understand who does what.


ou cant tell whos playing without a program the barkers call just inside the gates of the stadium. They were yelling the same thing 40 years ago when I attended my first major league baseball game, and they continue to yell it today.

Fans dont question the need for a program when there is value to quickly familiarizing themselves with the names, history, and capabilities of players.

So do you give your newest fansyour lateral hires and new associatesa program of the players when they step inside the gates of your firm for the first time?

I need to know what everyone does, in terms of practice areas, said a lateral shareholder who recently joined a 60-lawyer firm. And a picture would also be really helpful.

Hes right. And, pictures are essential. Theyre like numbers on uniforms. They quickly identify the players and their positions.

The firm Web site is just too cumbersome and slow to use, another lateral recently told me. And its difficult to study a Web site. Studying is something new hires should do once they are given their program.

We all know that most lateral hires fail. Most associates are gone within a few years.

Hiring failures are a tremendous disappointment, and costly to everyone involved, including affected clients. Easing the integration of laterals and associates into the firm only improves your chances of retaining lawyers you want to keep.



  1. Bob Weiss is president of Alyn-Weiss and Associates, Inc., a Denver-based marketing consulting group which has worked with both corporate, transactional and defense firms and contingent fee practices nationwide for more than 20 years.

See Also

  • Marketing Law Firms
  • Marketing Lawyers
  • Online Marketing Strategies
  • Digital Marketing Course
  • Digital Marketing Trends
  • Internet Marketer
  • Digital Marketing Magazine