What Do You Do For A Living?

What Do You Do For A Living?

Introduction

You get asked the question all the time. Now make sure you have the right answer to give you future opportunities.

Developments

What do you say when someone asks you “what do you do for a living?”

If your answer is: “I’m a lawyer,” you’ve missed a marketing opportunity.

Every attorney must have a practiced self-introduction. It should be one to three sentences in length while taking no longer than 10 seconds to say. And, it’s got to be a complete explanation of what you do. That makes it memorable and easy for someone to repeat if they get into a position to explain who you are or, better yet, recommend you.

A good self-introduction begins with “I show people…” or “I help people…” Some examples:

Estate Planning

“I help people create a prosperous retirement, minimize taxes, and plan for an orderly and secure future for their families. I’m a tax lawyer.”

Litigation

“I help businesses resolve legal disputes and, whenever possible, avoid the costly consequences of a court fight. I’m a commercial litigator.”

Patent/IP

“I show inventors and businesses how they can protect the value of their ideas, products, and materials.”

The best self-introduction also includes an interesting memorable and differentiating characteristic. For a family lawyer, for example, “I represent only fathers in divorce.”

Like every other important aspect of your legal life, you’ll want to practice your self-introduction. Once you have it down pat you’ll feel more confident wherever you go. [1]

Resources

Notes

  1. Bob Weiss is president of Alyn-Weiss and Associates, Inc., a Denver-based marketing consulting group which has worked with both corporate, transactional and defense firms and contingent fee practices nationwide for more than 20 years.

See Also

  • Marketing Law Firms
  • Marketing Lawyers
  • Online Marketing Strategies
  • Digital Marketing Course
  • Digital Marketing Trends
  • Internet Marketer
  • Digital Marketing Magazine

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