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What do the Jurors Think of Your Law Firm Web Site?
Most jurors visit firm Web sites during trial to learn more about you and your firm. Is your Web site set up to give your firm the best impression?
Most law firms carefully craft their Web sites to leave a certain impression with visitors including potential clients, the firms existing clients, referral sources, employees, and potential employees.
Have you ever considered what sitting jurors might think of your litigators and firm after a visit to your Web site during trial?
Jury consultants lecturing at national conventions confirm what interviews of jurors in recent trials have told our clientsmost jurors tour your firms Web site and read about you and your colleagues, your work, and your firm. And, they do it during voir dire and again during trial.
So your firms commitments to the community, the way you explain and present yourselves, and how you portray your past successes for people and business are being routinely investigated by those determining the facts (assuming they are not sequestered.)
Defense counsel may want to soften their image of being Goliaths hired guns via the Web. Plaintiffs counsel may want to position themselves as champions of the Davids of the world. (Many personal injury firms explain their involvement in Arrive Alive and underage drinking programs on their Web sites already.)
Whatever you convey on your site should be consistent with the impression you are trying to make to jurors in the courtroom. No jury consultant wants you to develop a credibility issue with the jury during trial.
- Bob Weiss is president of Alyn-Weiss and Associates, Inc., a Denver-based marketing consulting group which has worked with both corporate, transactional and defense firms and contingent fee practices nationwide for more than 20 years.
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