Tag: Marketing

Law Firm Websites: What to Tackle Before the Visual Design

Law Firm Websites: What to Tackle Before the Visual Design By Rahul Alim. He is the founder and CEO of Custom Creatives, a digital marketing agency in Agoura Hills that specializes in attorney marketing and website design. Most people start…

Does Your Law Firm Have a Social Media Engagement Strategy?

Does Your Law Firm Have a Social Media Engagement Strategy? By Aditi Mukherji. Once attorneys understand the marketing power of social media and have a basic “handle” on the most popular platforms, the next step is to craft an engagement…

Low cost marketing for lawyers

Growing companies trying to figure out how to make a splash in the marketplace sometimes pay consultants thousands of dollars for advice on the subject. And they get suggestions that will cost them even more. But if you’re clever and…

Organizing Leads

In industries that are relationship driven, it’s imperative that companies maintain ongoing contact with as many individuals as possible—including ex-employees, a valuable resource that many organizations overlook. As a lawyer, your referral network may include non-competitive attorneys, litigation support experts,…

More margin through marketing

There are a number of realistic, practical and sensible actions which managing partners can set in motion to improve a firm’s marketing function, says Laurie Young It is surprising that, in such a numerate profession, so many first-rate firms have…