Slater & Gordon launches £1m mainstream advertising campaign


Listed Australian law firm Slater & Gordon is spending more than £1m on TV, print and digital advertising, in what the firm hopes will be a “major step to becoming a household name” in the UK. It is the first time Slater & Gordon – which has made a string of law firm acquisitions in the UK this year – has advertised on British television, although the brand is well known in its native Australia. The TV campaign will be supported by print advertising and digital activity through search and pay per click.