Law Firms and Linkedin
LinkedIn places a limit on the number of ‘connect’ requests you can make, and after you’ve clicked ‘connect’, you have to tick the box to show how you know the person. If they don’t know you, they can dob on you to LinkedIn and, after five such ‘never-heard-of-him’ clicks, you could be banned.
So, I cautiously made ‘connect’ requests in the proper way (being a good boy, as one would expect). But then this ‘People you may know’ thing kept popping up, with all these perfect strangers who were, well, perfect for my network. This looked like LinkedIn begging me to click ‘connect’. And, when I did, no boxes to tick showing how I know this person. Just a comforting ‘Invitation sent’ message.
So, I started clicking ‘connect’ with gay abandon, but with this nagging doubt that I met get caught out by the ‘who-the-heck-is-he’ rule. But it seems not to apply to ‘People you may know’. And, guess what, so many of these lovely people were accepting my requests. Two days ago, I had a bit of a splurge and, in the last 24h alone, gained 170 new connections.
I can definitely confirm the usefulness of the ‘People You may know’ technique which I have used to build connections with 3150 people in no time at all. True enough, these are not deep connections with people I know well, but my main goal is not just to achieve one-on-one meetings locally but to get as wide an audience as possible for the online soft and business skills courses which I am presently writing.
(…) I am a lawyer of over 30 years experience and teach soft and business skills for both lawyers and executives. Of course, I want a local audience, but when my video courses go online, I want all my connections in the US and Europe also to subscribe.
I am careful how I select with whom I try to connect – a blunderbuss approach would be totally inappropriate, but I am delighted by both the quality and quantity of my connections.
This is just one of my LinkedIn tips for lawyers. For lots more, come to our course on business development (click here for more information).
Dennis stresses the importance of participating in the LinkedIn community. – again, I entirely agree – we need to get ourselves known, our photographs familiar and our posts read and shared. And we might want to include a ‘call to action’. 
- Christopher Mason
- Marketing Law Firms
- Marketing Lawyers
- Online Marketing Strategies
- Digital Marketing Course
- Digital Marketing Trends
- Internet Marketer
- Digital Marketing Magazine