Category: Advertising

The Truths of Advertising Your Law Firm in a Membership Directory

The Web has changed how we look up information. With a few taps on the keys and a click of the mouse, it is easier than ever to find a phone number and address. As a result, the value of advertising in a membership directory has changed. And according to the author of this article, so should your opinion.

Developing a Marketing Budget for Your Legal Practice

It is a simple fact of business that marketing costs money. However, spending money on marketing is one thing. Spending the money wisely is another. In this article of the magazine, the author explains how to develop a budget for an effective and cost-effective marketing effort. She offers statistics that will help determine the costs of a marketing program, as well as a detailed list of categories that should be covered in a marketing budget. In the following excerpt, the author discusses how to build an ideal budget, along with five rules for investing marketing dollars wisely.

The Future of Advertising for Law Firms

In the world of the law firms, as happened with other business sectors and industries, advertisers will compete to reach consumers by pinpointing and meeting their needs in real time.

Market your Practice Effectively

Market your Practice Effectively Terrie S. Wheeler is founder and president of, a Minneapolis-based affinity partner of the State Bar of California that offers an online marketing tool. Tips on how to effectively market your practice. Keeping clients happy…