Category: Marketing

Easy Ideas to Woo Your Legal Practice Target Audience Online

This article offers 10 tips for boosting your personal relationship with online visitors and transforming that connection into a successful business relationship. The goal is to increas your potential visitor-to-buyer conversion rate. And to do it without paying a penny in advertising or pay-per-click fees.

The Truths of Advertising Your Law Firm in a Membership Directory

The Web has changed how we look up information. With a few taps on the keys and a click of the mouse, it is easier than ever to find a phone number and address. As a result, the value of advertising in a membership directory has changed. And according to the author of this article, so should your opinion.

Why Law Firm Public Relations Fails

Why Law Firm Public Relations Fails The old adage of the more things change, the more they remain the same still holds some truth. Public perceptions still have a strong hold in society. Visibility and credibility still go a long…

Before Writing a Social Media Policy

Before Writing a Social Media Policy (for Marketing Purposes) To ensure that social media is helping your law firm rather than hindering it, you’ve got to draft and enforce a corporate social media policy. It doesn’t have to be a…

How to Create an Accurate Perception of Your Law Firm

Establish the face of your new practice right from the start. Before others create an inaccurate perception of you, proactively communicate your identity with the proper resources. This is a direct investment in the future of your business, so start now by following these tips for success.