Category: Legal Profession

How Content Marketing Helps Boost Productivity in Law Firms

How Content Marketing Helps Boost Productivity in Law Firms There are two main ways that law firm productivity is increased through content management. The first is by creating the best practices that can be applied throughout a law firm, and…

How to be a More User-Friendly Lawyer

All great attorneys aren’t necessarily well-respected attoreys. With such a strong negative stereotype associated with the law profession, reputation management is essential for continued success. Follow these recommendations to attract new business and improve your professional life.

Awaken the Law Firm Marketer in You

Erase the misconceptions that effective marketing requires interest and skill in the field and small practices cannot compete with bigger firms’ marketing efforts. By using your professional knowledge, expertise and personal values, your firm can build its own Expertise Marketing plan.

Who’s Who: It is Lame, a Shame and a Waste of Time and Money

A Who’s Who guide used to represent a comprehensive resource of noteworthy individuals. Today that is rarely the case. but every month, attorneys are solicited to buy or confirm listings in various editions of Who’s Who. Read why the author of this article thinks your marketing dollars are better spent elsewhere.