Author: international

Why in Content Marketing for Legal Practices

Why in Content Marketing for Legal Practices The Importance of Asking “Why?” in Content Marketing How do you create great content that will attract an audience and build trust? For starters, you should feel comfortable writing and do it often.…

Building the Law Firm Relationship with the Press

Publicity is a powerful tool for promoting your firm and maintaining a desirable reputation. Good press (and bad press) could have a lasting affect on how the public views you and your firm. Be sure you know the best ways to work with the press by using these tips and suggestions.

Make Your Action Plan a Reality

Make Your Action Plan a Reality If you are regularly reading law marketing articles, you probably already have a good idea of the types of things you should be doing to build your practice. The real challenge is making time…

How to be a More User-Friendly Lawyer

All great attorneys aren’t necessarily well-respected attoreys. With such a strong negative stereotype associated with the law profession, reputation management is essential for continued success. Follow these recommendations to attract new business and improve your professional life.

Before Writing a Social Media Policy

Before Writing a Social Media Policy (for Marketing Purposes) To ensure that social media is helping your law firm rather than hindering it, you’ve got to draft and enforce a corporate social media policy. It doesn’t have to be a…